Challenge:

Setco’s legacy and technical expertise weren’t effectively translating into digital engagement. The brand lacked a cohesive content strategy and struggled with low engagement, minimal lead generation, and inconsistent messaging across its social channels. The challenge was to build a robust social media marketing plan that highlighted Setco’s leadership in the automotive clutch systems market while increasing visibility among fleet owners, OEMs, logistics companies, and aftermarket distributors.

Solution:

The digital marketing team at Rawdify Digitals partnered with Setco to revamp its social media strategy with a performance-focused, B2B-centric approach. Key initiatives included:

1. Brand Positioning & Audience Mapping:

• Conducted a competitive and audience analysis to identify key decision-makers in the automotive manufacturing and fleet maintenance segments.

• Developed a brand voice that reflected Setco’s expertise, innovation, and trustworthiness in the commercial vehicle components industry.

2. Content Strategy & Execution:

• Designed a content calendar blending product education, behind-the-scenes manufacturing insights, industry trends, and success stories.

• Created high-engagement visual creatives and copy that showcased product reliability, technical specifications, and real-world applications.

• Used LinkedIn, Instagram, and Facebook to reach both technical audiences and business decision-makers.

3. Lead Generation & Ad Campaigns:

• Ran targeted ad campaigns to promote key offerings and generate qualified leads from logistics companies, OEM partners, and aftermarket dealers.

• Implemented retargeting strategies to nurture top-funnel prospects and drive conversions.

Results:

• Achieved a 55% increase in engagement rate across LinkedIn and Facebook within 45 days.

• Generated a 3X boost in qualified leads through targeted ad funnels and product awareness campaigns.

• Improved brand visibility and positioning as a top-tier clutch manufacturer for commercial vehicles in India and international markets.

• Garnered positive feedback from channel partners and internal stakeholders on the quality, consistency, and strategic alignment of the content.

Testimonial:

"Rawdify Digitals brought our brand to life online. Their ability to understand our complex industry and translate it into engaging, result-driven social content has been a game-changer for us."
– Shevi, Marketing Head, Setco Auto Systems

This case study demonstrates how Rawdify Digitals helped Setco Auto Systems transform its social media presence through a data-backed, brand-focused marketing strategy, positioning it for stronger digital visibility and B2B growth in the competitive automotive manufacturing landscape.