Our Three Step Process
Our Three Step Process
Pup and Pups Logo Design
Our Three Step Process
Pup and Pups Logo Design
Furry Friends Pet Grooming is a boutique pet grooming salon dedicated to providing top-quality grooming services for dogs and cats. With a team of experienced groomers and a focus on personalized care, Furry Friends has become a beloved destination for pet owners seeking professional grooming services in the local community.
Challenge:
The client needed a logo and identity that would stand out in a crowded pet care market, fun and friendly, but also premium and trustworthy.
They wanted to appeal to millennial pet owners who care deeply about quality, design, and community values.
Key brand challenges included:
Avoiding generic or overly cartoonish pet logos
Creating a memorable visual identity that resonates across packaging, social media, and store displays
Balancing playfulness with professionalism, suitable for both product packaging and potential retail expansion
Solution:
We took a strategic design approach that was both emotionally resonant and commercially scalable:
1. Brand Discovery & Visual Positioning
We began by defining the brand tone:
Wholesome, modern, friendly, and pet-obsessed. Mood boards helped narrow the design language to minimalist, slightly playful marks with clean typography and subtle canine cues.
2. Logo Concept Development
After multiple concept iterations, we landed on a mascot-meets-monogram approach:
A custom, stylized dog icon with rounded forms, inspired by golden retrievers and beagles, symbolizing loyalty and warmth
Integrated the ampersand (“&”) into the illustration cleverly, giving it character while maintaining brand cohesion
Balanced it with a clean, modern sans-serif typeface, legible across small packaging and large store signage
3. Color & Typography System
Primary Palette: Warm caramel, muted cream, and charcoal for balance between fun and trust
Typography: A geometric sans-serif with a friendly tone, ideal for labels, web, and print
Iconography: Secondary brand elements like paw prints and bone shapes designed for packaging and social use
4. Versatility & Brand Applications
The logo system was built for flexibility:
Primary logo, stacked logo, and a compact pup-face badge icon
Tested across 20+ touchpoints, including leash tags, shampoo bottles, Instagram reels, and mobile UI
5. Services Delivered
Logo & Brand Identity
Color & Typography System
Mascot/Icon Design
Packaging & Social Media Mockups
6. Tools Used
Adobe Illustrator · Figma · Photoshop
Result:
The final logo is joyful, clean, and instantly recognizable, embodying Pup & Pups’ playful spirit and commitment to pet care.
Testimonial:
“This branding is exactly what we needed, eye-catching, premium, and absolutely on-brand for our audience.”
— Mohit, Pup & Pups Founder
Challenge:
The client needed a logo and identity that would stand out in a crowded pet care market, fun and friendly, but also premium and trustworthy.
They wanted to appeal to millennial pet owners who care deeply about quality, design, and community values.
Key brand challenges included:
Avoiding generic or overly cartoonish pet logos
Creating a memorable visual identity that resonates across packaging, social media, and store displays
Balancing playfulness with professionalism, suitable for both product packaging and potential retail expansion
Solution:
We took a strategic design approach that was both emotionally resonant and commercially scalable:
1. Brand Discovery & Visual Positioning
We began by defining the brand tone:
Wholesome, modern, friendly, and pet-obsessed. Mood boards helped narrow the design language to minimalist, slightly playful marks with clean typography and subtle canine cues.
2. Logo Concept Development
After multiple concept iterations, we landed on a mascot-meets-monogram approach:
A custom, stylized dog icon with rounded forms, inspired by golden retrievers and beagles, symbolizing loyalty and warmth
Integrated the ampersand (“&”) into the illustration cleverly, giving it character while maintaining brand cohesion
Balanced it with a clean, modern sans-serif typeface, legible across small packaging and large store signage
3. Color & Typography System
Primary Palette: Warm caramel, muted cream, and charcoal for balance between fun and trust
Typography: A geometric sans-serif with a friendly tone, ideal for labels, web, and print
Iconography: Secondary brand elements like paw prints and bone shapes designed for packaging and social use
4. Versatility & Brand Applications
The logo system was built for flexibility:
Primary logo, stacked logo, and a compact pup-face badge icon
Tested across 20+ touchpoints, including leash tags, shampoo bottles, Instagram reels, and mobile UI
5. Services Delivered
Logo & Brand Identity
Color & Typography System
Mascot/Icon Design
Packaging & Social Media Mockups
6. Tools Used
Adobe Illustrator · Figma · Photoshop
Result:
The final logo is joyful, clean, and instantly recognizable, embodying Pup & Pups’ playful spirit and commitment to pet care.
Testimonial:
“This branding is exactly what we needed, eye-catching, premium, and absolutely on-brand for our audience.”
— Mohit, Pup & Pups Founder
Furry Friends Pet Grooming is a boutique pet grooming salon dedicated to providing top-quality grooming services for dogs and cats. With a team of experienced groomers and a focus on personalized care, Furry Friends has become a beloved destination for pet owners seeking professional grooming services in the local community.
Challenge:
The client needed a logo and identity that would stand out in a crowded pet care market, fun and friendly, but also premium and trustworthy.
They wanted to appeal to millennial pet owners who care deeply about quality, design, and community values.
Key brand challenges included:
Avoiding generic or overly cartoonish pet logos
Creating a memorable visual identity that resonates across packaging, social media, and store displays
Balancing playfulness with professionalism, suitable for both product packaging and potential retail expansion
Solution:
We took a strategic design approach that was both emotionally resonant and commercially scalable:
1. Brand Discovery & Visual Positioning
We began by defining the brand tone:
Wholesome, modern, friendly, and pet-obsessed. Mood boards helped narrow the design language to minimalist, slightly playful marks with clean typography and subtle canine cues.
2. Logo Concept Development
After multiple concept iterations, we landed on a mascot-meets-monogram approach:
A custom, stylized dog icon with rounded forms, inspired by golden retrievers and beagles, symbolizing loyalty and warmth
Integrated the ampersand (“&”) into the illustration cleverly, giving it character while maintaining brand cohesion
Balanced it with a clean, modern sans-serif typeface, legible across small packaging and large store signage
3. Color & Typography System
Primary Palette: Warm caramel, muted cream, and charcoal for balance between fun and trust
Typography: A geometric sans-serif with a friendly tone, ideal for labels, web, and print
Iconography: Secondary brand elements like paw prints and bone shapes designed for packaging and social use
4. Versatility & Brand Applications
The logo system was built for flexibility:
Primary logo, stacked logo, and a compact pup-face badge icon
Tested across 20+ touchpoints, including leash tags, shampoo bottles, Instagram reels, and mobile UI
5. Services Delivered
Logo & Brand Identity
Color & Typography System
Mascot/Icon Design
Packaging & Social Media Mockups
6. Tools Used
Adobe Illustrator · Figma · Photoshop
Result:
The final logo is joyful, clean, and instantly recognizable, embodying Pup & Pups’ playful spirit and commitment to pet care.
Testimonial:
“This branding is exactly what we needed, eye-catching, premium, and absolutely on-brand for our audience.”
— Mohit, Pup & Pups Founder
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations