Challenge:

The client approached Rawdify Digitals with a clear brief: craft a brand identity that reflects the essence of a cozy, welcoming space with a touch of elegance and femininity. The logo needed to evoke a sense of calm, comfort, and personal connection, qualities core to their hospitality promise.

Solution:

To truly capture the spirit of “feel like home,” we followed a strategic yet creative approach grounded in emotional branding:

1. Discovery & Brand Personality Mapping

We began by understanding The Tulip’s target audience, service ethos, and desired perception. The brand was defined by three core traits: warmth, sophistication, and serenity. This helped us anchor the visual tone and symbolism.

2. Concept Development

Several conceptual directions were explored:

• Nature & Florals (symbolizing care and softness)

• Minimalist Luxury (to position the brand as boutique and refined)

• Home Iconography (to subtly reflect comfort and belonging)

After rounds of sketching and mood-boarding, we landed on a concept that combined a stylized tulip flower with soft, flowing lines forming a welcoming shape, almost like open arms or a house silhouette.

3. Typography & Color Palette

• Font Choice: A custom serif-logotype was crafted to express trust, grace, and timeless elegance. We paired this with a clean sans-serif tagline to keep the look modern.

• Colors: We selected a muted palette of blush pink, warm beige, and soft sage, creating a soothing aesthetic that appeals to both female and family audiences.

• The final brand palette communicates comfort without being overly casual—perfect for a premium-yet-homely hospitality brand.

4. Logo Variations

To ensure flexibility across digital and print touchpoints, we created:

• A primary logo with full wordmark

• A monogram using a custom tulip icon (ideal for favicon, linen tags, or signage)

• Horizontal and stacked lockups for different layout needs

5 . Services Delivered

• Logo Design & Brand Mark

• Typography System

• Color Palette & Brand Style Guide

• Brand Collateral Mockups (towels, signage, stationery)

6. Tools Used:

Adobe Illustrator · Adobe XD · Procreate (initial sketching)

Result:

The final logo is delicate, distinctive, and versatile, seamlessly blending elegance with approachability. It captures the feeling of walking into a thoughtfully designed space that instantly makes you feel at home.

Testimonial:

“It’s exactly what I had imagined, soft, premium, and inviting. You’ve captured the soul of our brand perfectly.”
— Client, Founder of The Tulip